About us
Hi, we're Ali and Juli.
We met at work, right where change gets real. For years we worked in procurement, later as transformation coaches. We sat in the meetings. We felt the pressure. We saw great plans fail because nobody asked the people. And we saw the opposite too: teams that grew, laughed and changed for real, once they felt heard. That's when we knew what we wanted to do.
Ali brings the spark. He loves coffee, cooking and bringing people together! Where others see moments, Ali creates experiences.
Juli brings the structure. She loves nature, yoga and asking the question nobody else dares to ask. Right now she's also doing a master's in positive psychology.
And the name? It's not about the name. Not your job title, not your place in the hierarchy. It's about people. Change only lasts when we create it together.
Built on experience. Backed by research.
At a corporate comoany, we coached teams through a new operting model. Close to 100,000 people moved to new way of working. Management layers were cut in half. Suddenly, teams had to decide for themselves. We learned what helps people grow into that freedom, and what makes them hold back. That's the experience we bring to your team.
The methods behind our work:
- Adult learning: most people learn by doing, so our sessions are practical and interactive.
- Behavioral science: we know what makes new behavior last.
- Positive psychology: we build on what people already do well.
- ADKAR model: a clear structure for every stage of change.
- NLP: we shift patterns in how people think and speak.
- Systemic Coaching: we work with what is in the room, every person finds their own answers.
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